If you hear any background noise: kids, tv or radio, ask them to remove that noise (turn off tv or radio).
"Joe, is that a radio or TV I hear?" yes
"Could you turn that off as I want to talk to you about sending you new clients"
But if you hear kids voices do not continue the call.
Never talk to anyone unless you have 100% of their attention.
It is a waste of your time and will be a no show.
You are the boss of the call and you get to require full attention.
No shows not only waste your time, they use up a valuable time slot on the calendar and also waste the business expert's time.
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