Do Not use the word "leads"

Modified on Sat, 3 Aug, 2024 at 2:41 PM

Nowhere in our scripts will you find the word leads. The reason we do not use the word leads is because it is over use and misuse to mean too many things. For example, their companies that sell lists of people and call those leads. Therefore, we don't want to use the word leads because we don't want to have somebody think "they sell a list."

We do not sell lists. What we sell our real-time prospect inquiries. These are prospects that are online, and who see an offer for a booklet and complete a form that looks like this.

https://retirementprospects.com.com/retirement-planning-sample.html

The prospect completes the form with their contact information and three minutes later, the financial professional receives this information by email. These are real-time prospect inquiries. Anytime you think you need to use the word lead or leads, use prospect or prospects (or consumer/consumers)Every word in your script, every question, is created with great care and precision based on years of study in sales and communication.

Please use the words in the script.

You will not find the word "lead" or "leads" in the script so please do not use it.

Rather than use the word "lead" or "leads" use the word "prospects" or "clients."

2-minute audio attached

The company name is Retirement Prospects. NOT Retirement Leads. DO NOT USE THE WORD LEADS.

Here is a search result from google. You see that this list company. They simply sell lists of names) and call them "leads." That is why we do not want to use the word leads as it can conjure in someone's mind a list. And it does not matter what you may explain. Once a person gets an idea in their mind, you won't remove it.

M4A

dont say leads.m4a

2.79 MB